That’s the title of the brand new business, which reveals girls of all ages who’re dancers, fencers, curler skaters, equestrians and all the pieces in between who’ve been impressed by the magnificent profession and life story of Williams. The advert debuted Monday (Aug. 29), the primary day of the 2022 U.S. Open tennis match, which Williams announced in a Vogue essay earlier this month can be her closing match as knowledgeable participant.
“When the world writes her down in historical past, we’ll start the place she began: at love,” Bey begins her narration. “No factors, zero rating — simply love. It’s a love that we’ll bear in mind by means of the generations, a love that began a motion, a motion to all the time love precisely who you’re and who you may be. To be so in love together with your id that your very essence can’t be contained. To like the sound of your personal voice and the best way you progress. To really feel like a queen unapologetically, with a crown indefinitely. To cherish each muscle and each curve your physique reveals. A motion to all the time love being a proud Black girl, a dad or mum, a dreamer, a frontrunner. To like being considered one of a form. To all the time love being you. The entire you. The actual you. You. You. You. To all the time love you.
“So after we write her down in historical past, regardless of who you’re, regardless of the place you’re, we’ll bear in mind what she’s proven us,” Beyoncé concludes. “A motion to like you.”
With that, the business’s “Love Means The whole lot” motto flashes throughout the display.
Beyoncé and Williams have lengthy been champions of each other, with the tennis star hitting the stage throughout Bey’s Formation World Tour for “Sorry,” the Lemonade tune whose music video Serena additionally seems in. Queen B and husband Jay-Z, in the meantime, can usually be noticed within the crowd at Williams’ matches, and Beyoncé contributed the Oscar-nominated tune “Be Alive” to King Richard, the 2021 biopic that Serena and Venus Williams government produced.
Watch the total business beneath: